Writer, writer set me on fire

Nib on flame

Recently, I met four persons with four different expectations from me, the writer.

A candidate, who has problems speaking intelligently on the day’s headline for two minutes, wants his profile to project him as a firebrand with the potential to catapult the employer into orbit. He will be found out in no time.

A young, rising entrepreneur is convinced about the image the firm needs to project but can’t spare the time to brief the writer. If you have two years to construct a new office from scratch but no time to build your image, you can always croak happily in your stairwell.

A marketing director wants to scan every glossy page in her new, expensive brochure and turn it into a happening website overnight. It would be easier to breathe life into a Madame Tussauds creation.

A CEO is sure his floundering newsletter needs a revamp, but has no idea how or why. Perhaps, the better solution is to close it down and see if it makes a difference to anyone including you?

I must write to live. So, why did I refuse?

I interpret your brief and turn it into a story that will ignite interest in the minds you seek. I do not use words to set fire to your reputation.


8 thoughts on “Writer, writer set me on fire”

  1. Agreed, if there is a refusal to write for all these four mainly because I think anyone who approaches a writer must- be interested in what he/she is doing, must have respect for time that others spend even if it is at costs.

  2. Interesting collation of thought when dealing with different people for same purpose.. I fear not to be one of them…

    1. No need to fear, Rutuja. I was only trying to make the point that the writer is not a magician. He needs information to work with and some honest, earnest intention.

  3. I believe that every client comes with different needs and expectations. As professionals we need to initially discern, if mutual expectations would be met satisfactorily, in order to forge a successful and hopefully sustainable business relationship. You have definitely done the right thing by refusing all four of them.

    I should say that the first candidate’s expectation was outrightly unethical and in a way foolish too, since he didn’t even have the ‘gift of the gab’. The remaining three, am sure you would have turned them down for the right reason.

    1. Very well put, Tom. Refusing a client is never the default option. First, I invest a lot of time in understanding the client’s needs. Then comes the process of trying to match the need with the solution I propose. Only if and after we have a meeting point do I expect the client to make a financial commitment. If there is no alignment, refusal allows both of us to explore other options, without wasting time.

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