Recently, I met four persons with four different expectations from me, the writer.
A candidate, who has problems speaking intelligently on the day’s headline for two minutes, wants his profile to project him as a firebrand with the potential to catapult the employer into orbit. He will be found out in no time.
A young, rising entrepreneur is convinced about the image the firm needs to project but can’t spare the time to brief the writer. If you have two years to construct a new office from scratch but no time to build your image, you can always croak happily in your stairwell.
A marketing director wants to scan every glossy page in her new, expensive brochure and turn it into a happening website overnight. It would be easier to breathe life into a Madame Tussauds creation.
A CEO is sure his floundering newsletter needs a revamp, but has no idea how or why. Perhaps, the better solution is to close it down and see if it makes a difference to anyone including you?
I must write to live. So, why did I refuse?
I interpret your brief and turn it into a story that will ignite interest in the minds you seek. I do not use words to set fire to your reputation.