Trust with eyes closed? Really?

All of us make mistakes. Accidentally, out of laziness, in haste or on account of some unintended, unfortunate juxtaposition. Very embarrassing for the creator (I say that from experience) and amusing for the audience.

Ad for water purifiers with images of members of team caught in cricket spot-fixing scamI came across this ad in the June 2013 issue of Good Housekeeping magazine. The three gentlemen (top, centre) are all members of a cricket team. The police arrested or questioned one of the owners and three players of the team for betting or fixing cricket matches, both punishable offenses under Indian law. Of the three men featured in the team colors here, one had to spend a few days in jail and was recently released on bail.

Cricket fans trust all players “with eyes closed” until a scam jolts them. Now, the brand wants us to believe in it “with eyes closed.” A case of unfortunate association or abiding faith?

Interestingly, the only person shown with his eyes open in the ad is cricketer Rahul Dravid, highly respected and widely considered to be above reproach.


5 thoughts on “Trust with eyes closed? Really?”

  1. Pays to keep your eyes open, especially in Indian cricket, and while drinking ‘Indian’ water… is that what you’d like your readers to believe, Vijay? I couldn’t agree more.

    And in another vein, I’m not even sure is the phrase, ‘trust with one’s eyes closed’ is an original English one, or simply a translation of its Hindi original – an Indianism, like so many more, we lapse into to express ourselves eloquently, in a way every Indian understands. No, I’m not deriding it – I just love the way we give the Queen’s English our own local chai-samosa flavor.

    1. As always, thanks for reading, mj. About adding flavor to English, should we object if poor noun does all the work while lazy verb hangs around dropping names, as long as we agree on the subject?

  2. Yeah… absolutely, I agree. We should let the pompous guys – the nouns – do the work. Too hot, in any case, to ask the doing words to do any work… oh, let’s just let them be!

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