The President writes to the CEO



This morning I got an instigating call. “Remember that letter you had written for me? Maybe you should send a version of that to the new President. He would love to hear from his illustrious predecessor.”
He was still laughing when I cut the call. Advise the new President? No way! There is enough out there to see and read about both, the one who has come in and the one who is gone. Everyone seems to be asking both the same question, “Why, oh why?”
Neither needs advice from the 16th in their line. But, some years ago, my friend did. Yes, the same friend who called me this morning.

Enter the fighter CEO
My friend used to be the chairman of a company that was fighting for survival. He was keen to appoint a strong CEO to lead the battle and win.
There was a candidate within the company. He spoke his mind and cared two hoots about the outcome. He frequently quarreled with his bosses. He did his best to overthrow two CEOs. His juniors hated him. About what he thought of the women in the company and, in turn, what they thought of him, the less said the better. But if your life depended on fighting, he was your go-to man. He was obnoxious; his performance was towering.
My friend, the chairman, wanted my help to write a formal letter of appointment on behalf of the Board of Directors. In that letter, he wanted to welcome the new CEO, and subtly, very subtly, admonish and caution him.
Why all that in a letter? Why not have a chat in private? The Board wants it in writing, my friend said. “You know how it is. If things go wrong and we have to remove him in a hurry and the media asks questions ….” I applauded my friend for being very prescient.
I hoped Google would throw up some inspiration. It did. A letter from Abraham Lincoln!



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