Are you big enough to communicate small?


Some of the best communicators I have met have taught me that you are truly big when you communicate small. That is, you get up from your plush designation, push aside the corporate façade, slide down the hierarchy balustrade and “stoop” to talk and connect with a simple, solitary individual.

Enduring connection

There was this owner of a group of companies, a true monarch of the market. He would look everyone in the eye, greet by name and enquire about the immediate family.

Last I ran into him, some four years after our last meeting, cruel circumstances had reduced the monarch to a pauper. But, he still greeted me by name, asked about my wife by name, named both my sons and correctly guessed their grade. He remains a communication king in my heart.

Of course, not everyone is blessed with that kind of memory. However, if you think it is important to communicate small, you will find a way.

Tech help

The CEO of one of the country’s largest companies used his secretary and his laptop to communicate small, big time. I helped him with a few templates. Just by adding a name and changing a few words, he would convert those into very personal letters to suit every occasion—from congratulations to condolences. Before he started a telephone conversation or his secretary ushered in a visitor, his database would bring up the gist of their last exchange—personal and professional.

Goes to show you can’t blame technology for the all-pervading disconnect. Use it right and it can help you connect—if it matters to you.




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